Curated Planner Experiences for Luxury Hospitality Brands

We create modern experiential open houses that connect world-class hotels with high-value planners in a relationship-driven setting design to generate bookings.

Experiential Showcases Familiarization Trips Spectacular Launches Immersive Open Houses

Who We Are

Built on Intent,
Not Volume.

A specialized destination marketing agency for the luxury hospitality market.

Most hospitality B2B sales efforts fail because they focus on volume rather than intent. Planner Salon was built to change that. Operating as a specialized destination marketing agency, we curate highly targeted, experiential open houses that put your property directly in front of the planners who dictate the luxury market.

Luxury resort infinity pool at twilight — luxury venue marketing and brand positioning

Trusted Partners

Martha Stewart Weddings logo — destination wedding planner network partner
Mandarin Oriental Hotel Group logo
JW Marriott Hotels & Resorts logo
Four Seasons Hotels and Resorts logo
Waldorf Astoria Hotels & Resorts logo
Hyatt Hotels logo
Meliá Hotels International logo
Hard Rock Hotels logo

Proven Impact

Relationships That Drive Revenue

Elegant event tablescape at a luxury venue showcase
20+
Years in Luxury Events
Champagne service poolside at a luxury resort
10,000+
Vetted Luxury Planner Network
Vetted planner on a luxury resort site inspection
$100m+
Hospitality Revenue Driven

What We Do

Curated Experiences

We replace traditional networking with immersive B2B event production. Whether you're hosting a large-scale wedding planner showcase, running an exclusive VIP FAM trip for destination buyers, or managing the guest experience for a major hotel renovation reveal, we create the environment that turns elite planners into dedicated brand advocates.

Our Solutions

Four Experiences, One Outcome

Experiential venue showcase and site inspection for luxury hotel planners

Planner Networking

Experiential Venue Showcases

Redefine standard, low-converting hotel tours with high-impact B2B experiential marketing. We produce localized, immersive venue open showcases designed specifically for targeted planner networking. Let your sales directors focus on relationship building while we curate the exact environment needed to drive confirmed property bookings.

  • Targeted Market Outreach
  • Immersive Design
  • Sales Team Integration
Familiarization trip (FAM) planning and production for elite planners

VIP Planner Experiences

Familiarization Trips (FAMS)

True B2B hospitality relationships aren't built in boardrooms, they are forged over shared experiences. Our VIP FAM itineraries blend elite leisure with strategic destination marketing. We create intimate, localized experiences that allow your property's sales team to connect authentically with a highly vetted network of luxury planners in a relaxed, aspirational setting.

  • Vetted Luxury Buyer Guest Lists
  • Bespoke Itinerary & Event Design
  • High-Intent Property Bookings
Luxury hotel grand opening event production

The Grand Reveal

Spectacular Launch Events

When debuting a newly constructed property or unveiling a multi-million-dollar renovation, a standard ribbon-cutting falls short. We produce high-impact, VIP opening events designed to capture attention and immediately establish your venue in the luxury market. We merge experiential design with strategic outreach, ensuring your launch is attended by top-tier destination planners and high-net-worth buyers to generate immediate booking momentum and long-term hospitality revenue.

  • Impactful Event Production
  • Vetted VIP Guest List
  • Property Bookings
VIP B2B networking event for luxury hospitality brands

Localized Networking

Immersive Open Houses

We transform standard property walk-throughs into dynamic, experiential networking events. Our open houses replace traditional sales pitches with localized, engaging site experiences. By bringing high-value regional planners directly to your property in a relationship-driven environment, we allow your property to showcase it's capabilities firsthand and effortlessly drive direct bookings.

  • Venue Styling
  • Experiential Property Showcases
  • Lead's Generation

Portfolio

Selected Work

A closer look at the experiences we've crafted for the world's leading hospitality brands — each one designed to turn elite planners into confirmed bookings.

Curated culinary showcase and VIP tasting for luxury planners

Curated culinary showcases, private chef tastings, and VIP mixology experiences.

Exclusive familiarization (FAM) trip for luxury travel planners

Exclusive FAM trips that turn elite planners into devoted brand advocates.

High-end bespoke tablescape and site experience design for hotels

High-end tablescapes and bespoke event styling that elevate every venue showcase.

Bespoke transformed venue environment for a luxury property showcase

Transformed different environments that turn a property tour into direct bookings.

Contact Us

Let's Create Your Next Unforgettable Experience

Every booking begins with a relationship. If you're ready to put your property in front of the planners who shape the luxury market, let's start the conversation and design an experience that turns interest into confirmed revenue.

Contact Us