Curated Planner Experiences for Luxury Hospitality Brands

Where luxury hospitality meets the planners who drive demand. We connect exceptional properties with the elite planners and advisors who influence millions in annual bookings.

Experiential Showcases Familiarization Trips Spectacular Launches Immersive Open Houses

Who We Are

Built on Intent,
Not Volume.

A curated hospitality business development platform for the luxury market.

Most hospitality B2B marketing is designed to generate as many leads as possible. But in the luxury market, success isn't driven by the number of people you meet — it's driven by meeting the right people. Luxury planners have limited time, are highly selective, and base their recommendations on trusted relationships.

Planner Salon was built around intent, not volume. We connect exceptional properties with the elite event planners, luxury travel advisors, destination specialists, and celebration professionals who influence millions of dollars in annual bookings.

Luxury resort infinity pool at twilight — luxury venue marketing and brand positioning

Trusted Partners

Martha Stewart Weddings logo — destination wedding planner network partner
Mandarin Oriental Hotel Group logo
JW Marriott Hotels & Resorts logo
Four Seasons Hotels and Resorts logo
Waldorf Astoria Hotels & Resorts logo
Hyatt Hotels logo
Meliá Hotels International logo
Hard Rock Hotels logo

Proven Impact

Relationships That Drive Revenue

Elegant event tablescape at a luxury venue showcase
20+
Years in Luxury Events
Champagne service poolside at a luxury resort
10,000+
Vetted Luxury Planner Network
Vetted planner on a luxury resort site inspection
$100M+
Hospitality Revenue Driven

The Solution

This Isn't Lead Generation

We create invitation-only, highly curated experiences that bring together luxury hospitality brands and the planners who influence purchasing decisions every day. Each event is intentionally designed to encourage authentic conversations, immersive property experiences, and relationship building in an elegant, intimate setting. It's relationship generation.

Our Solutions

Four Experiences, One Outcome

Experiential venue showcase and site inspection for luxury hotel planners

Planner Networking

Experiential Venue Showcases

Redefine standard, low-converting hotel tours with high-impact B2B experiential marketing. We produce localized, immersive venue open showcases designed specifically for targeted planner networking. Let your sales directors focus on relationship building while we curate the exact environment needed to drive confirmed property bookings.

  • Targeted Market Outreach
  • Immersive Design
  • Sales Team Integration
Familiarization trip (FAM) planning and production for elite planners

VIP Planner Experiences

Familiarization Trips (FAMS)

True B2B hospitality relationships aren't built in boardrooms, they are forged over shared experiences. Our VIP FAM itineraries blend elite leisure with strategic destination marketing. We create intimate, localized experiences that allow your property's sales team to connect authentically with a highly vetted network of luxury planners in a relaxed, aspirational setting.

  • Vetted Luxury Buyer Guest Lists
  • Bespoke Itinerary & Event Design
  • High-Intent Property Bookings
Luxury hotel grand opening event production

The Grand Reveal

Spectacular Launch Events

When debuting a newly constructed property or unveiling a multi-million-dollar renovation, a standard ribbon-cutting falls short. We produce high-impact, VIP opening events designed to capture attention and immediately establish your venue in the luxury market. We merge experiential design with strategic outreach, ensuring your launch is attended by top-tier destination planners and high-net-worth buyers to generate immediate booking momentum and long-term hospitality revenue.

  • Impactful Event Production
  • Vetted VIP Guest List
  • Property Bookings
VIP B2B networking event for luxury hospitality brands

Localized Networking

Immersive Open Houses

We transform standard property walk-throughs into dynamic, experiential networking events. Our open houses replace traditional sales pitches with localized, engaging site experiences. By bringing high-value regional planners directly to your property in a relationship-driven environment, we allow your property to showcase it's capabilities firsthand and effortlessly drive direct bookings.

  • Venue Styling
  • Experiential Property Showcases
  • Lead's Generation

Who We Connect

A Carefully Curated Audience

Planner Salon brings together the planners and advisors who shape where the luxury market books — the people who influence purchasing decisions every day.

Every attendee is selected based on relevance, influence, and purchasing potential.

Why It Works

Why Planner Salon Works

Curated Audience

Meet the decision-makers who actively influence venue selection and purchasing decisions — the people who drive revenue, not attendees collecting business cards.

Experiential Engagement

Let planners experience your property, service, cuisine, and hospitality firsthand, in an environment designed to create lasting impressions.

Quality Over Quantity

We prioritize meaningful conversations and qualified introductions over crowded events and inflated attendance numbers.

Relationship-Driven Results

Our experiences establish trust, strengthen partnerships, and create opportunities that continue long after the event concludes.

Portfolio

Selected Work

A closer look at the experiences we've crafted for the world's leading hospitality brands — each one designed to turn elite planners into confirmed bookings.

Curated culinary showcase and VIP tasting for luxury planners

Curated culinary showcases, private chef tastings, and VIP mixology experiences.

Exclusive familiarization (FAM) trip for luxury travel planners

Exclusive FAM trips that turn elite planners into devoted brand advocates.

High-end bespoke tablescape and site experience design for hotels

High-end tablescapes and bespoke event styling that elevate every venue showcase.

Bespoke transformed venue environment for a luxury property showcase

Transformed different environments that turn a property tour into direct bookings.

Contact Us

Relationships Outperform Reach

The most successful luxury hospitality brands aren't remembered for meeting the most people — they're remembered by the people who matter most. If you're ready to put your property in front of the planners who shape the luxury market, let's start the conversation.

Contact Us